Corporate executives forms Blog Council

Cisco, Coke, Dell, General Motors, Microsoft, Nokia, and 6 other companies join forces to form a community for corporate blogging – The Blog Council.

Its a community for executives to meet, share tactics and advice, and develop best practices. They will teache responsible, ethics-based corporate blogging.

Its mission is to address the unique needs of blogging in a corporate environment and eventually help corporate blogging efforts become more successful.

Issues the Council will address include:

• How do global brands manage blogs in more than one language?
• What do you do when 2000 employees have personal blogs?
• What is the role of the corporate brand in a media landscape increasingly geared toward consumer-generated media?
• What is the correct way to engage and respond to bloggers who write about your company?

“Every major corporation is struggling with the question of how to use blogs and engage the blogosphere the right way,” said Sean O’Driscoll, General Manager, Community Support Services for Microsoft. “The Blog Council brings together precisely the people who need to explore these issues together, in a productive and private networking environment. We can work together to develop model policies that set the standard for corporate blogging excellence.”

The Blog Council will help create:

1. Best Practices: Promoting corporate blogging excellence through best practices, standards, and training.
2. Community: Providing networking and partnering opportunities for leaders of the corporate blogging movement.
3. ROI: Developing metrics programs that help deliver measurable ROI from blog activities.

Blog Council members are key executives (entire blog team: bloggers, management, marketing, legal, etc) responsible for their companies’ official blog presence from major global corporations and brands.

Blog Council members are not:

• Vendors or agencies
• Individuals or general-interest bloggers
• Corporate employees with personal blogs

Source: Blog Council

Hmmm… corporate blogging. I’m really confused about this term. Does corporate blogging mean:

• Blogs about corporations/companies and their products for the public; or
• Internal Corporate Blogs – for their employees.

I maintain a Company Blog which has news and announcements for our employees. It also has policies and procedures which all employees can have access to. So is that Corporate Blogging?

Oh wait, if you look at the website of the Blog Council. Its supposed to be a blog… but where is the comments section? And i think its more of a static website disguised as a blog site! Also, where are the links to the blogs of the members of the council? I thought they were blogging? Or maybe they have an internal blog like white I maintain?

Dear readers/bloggers, what do you think about the Blog Council?