Yahoo Partners with Nestle – creates “The Finger” bar

2008 April 3

tags: butterfinger, nestle, the finger, yahoo, yahoo april fools, yahoo hoax

by migs

Nestlé USA announced today that after 80 years, it is retiring the name BUTTERFINGER and officially changing the name of the popular candy bar to “THE FINGER.” This change is effective immediately.

The renaming of the BUTTERFINGER candy bar reflects the results of a two-year comprehensive study conducted by the company into consumer perceptions of the “BUTTERFINGER” name. According to the study, an overwhelming majority of consumers identified the phrase with undesirable traits, such as being clumsy, awkward and lacking in physical coordination, skill or grace.

The name “THE FINGER” gives the candy bar a shorter, more contemporary name while acknowledging the long heritage of the brand. Finger bars are expected to begin appearing on store shelves as early as May 1, 2008.

Source: Press Release

Nestlé has partnered with Yahoo! to provide consumers with a robust, turnkey solution for providing fans of the crispety, crunchety, peanut-buttery taste with more insights into the brand transformation. The robust new packaging instructs users to go to Yahoo! and search for “The Finger” to find more information, creating unique synergies and cross pollination opportunities between the two leading brands.

This cutting-edge campaign leverages Yahoo!’s pioneering approach toward creating premier opportunities for its marketing customers. We believe this sort of high-performance solution will continue to empower marketers to broaden their horizons as they build next-generation online brand identities. source

This is Yahoo’s april fool’d day hoax!

this is all just a load of April Fool’s horse puckey. But we are partnering with Nestlé to launch the new Butterfinger Comedy Network on Yahoo! Video, featuring hundreds of the funniest comedies, spoofs, pranks, and standups from across the Web. And Nestlé actually is distributing these clever babies — 200,000 free Finger bars are now available at 2,000 7-Eleven stores across the country. Or you can bid on one on Ebay’s Giving Works site.