Mobile Privilege clubs

Over at Sta. Lucia East Grand Mall, they are encouraging their patrons to subscribe to sms/text infos about mall activities.

As an added bonus, club members will also be able to get discounts and other privileges.

We are now re-entering the ear of mobile advertising!

Re-entering coz we’ve already experienced mobile advertising. But back then we were forced to join.. unlike these days where they ask us first if we want to receive ads in our phones.

This can sometimes be annoying (spam!) but if used wisely, this will be a great tool for consumers.